About
A multidisciplinary designer and researcher, equipped with the right mix of left and right brain.
With a deep passion for understanding human behavior and a knack for design, I've carved my path through UX research, service design, and strategy.
I currently work with 1990 Research Labs, where I run end-to-end UX research for clients ranging from global consumer apps to early-stage fintech startups - designing the study, running fieldwork, and building the tooling that makes it possible, not just writing up findings afterward.
I hold a Master's in Human-Centered Design from Srishti Manipal Institute and an MBA from IIM Indore, with four years of experience in tech startups across business and project management roles before that.
Outside of work, I enjoy traveling, practicing pottery, and watching K-Dramas.
Something I believe
I trust evidence over assumption, every time.
Research only matters if it lands inside a real team, not just a report.
The smallest behavioral detail usually connects back to the bigger strategic goal.